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Morning lecture: IPR strategies – new perspectives and tools

Kluge in cooperation with Håmsø Patent Office is increasing its focus on providing full service IPR assistance, with a special focus on strategic advice, M&A and disputes. Kluge’s new team have recently had considerable success in large court cases, notably in the NeoDrill/Equinor dispute.

Coffe

LOCATION: Hotel Westin Oaks (Continental, 3rd floor), 5011 Westheimer At Post Oak, HOUSTON
DATE: 8 May 2019
TIME: 09:00 - 10:00
Deadline for registration 1 May 2019

Kluge continually utilizes "lessons learned" from its vast IPR practice, including lessons learned from cases that end up in court, to systematize and standardize core principles for an IPR strategy, to help clients to maximize the commercial IP value in the company and to minimize the risk for disputes. As the importance of technology increases, the traditional approach to an IPR strategy is under severe pressure, and new methods are necessary to deal with today's (and tomorrow's) IPR challenges. One thing is certain: The importance of IPR is increasing.

An IPR strategy that is sufficient to cope with the increasingly hard commercial realities must be both comprehensive and systematic, whilst also maintaining a pragmatic and value-driven basis. Setting up an IPR strategy is challenging. But when successful, it will not only prevent value leakage, but will open for new opportunities for significantly increasing the company value.

Kluge recently launched an innovative tool – the OMNIA IPR Workflow – that makes it easy to establish an IPR strategy that is both comprehensive and systematic, whilst at the same time enabling an even more pragmatic and value-driven foundation. The OMNIA IPR Workflow is currently in the piloting phase, with a large international client as first user, having now implemented the OMNIA IPR Workflow directly into its own IT system. The cooperation with Håmsø Patent Office is integrated into the tool, enabling for a comprehensive IPR strategy covering the patenting process as well.

The lecture will provide "food for IP-thought", as well as a "teaser" of the new OMNIA IPR Workflow tool. Lecturers will be Kluge partners Kyrre Tangen Andersen (head of IP in Stavanger and lead counsel in the NeoDrill/Equinor dispute) and Per Kristian Ramsland (M&A specialist at Kluge's Stavanger office).

We look forward to seeing you!